Broadcast /Cable Programming  Strategies And Practices 

 - 2nd Ed.  
 - Belmont  Wadsworth Publishing Company  1985 
 - xiv,529 p. 
 - Wadsworth Series In Mass Communication .
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0534033539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting Law<br/>Program And Audience Research<br/>Television Strategies<br/>Cable Programming Strategies<br/>Public Radio Programming
<br/><br/><label>Dewey Class. No.: </label>343.09 EAS